Broadway Cares header
SVA School Project

Broadway Cares Equity Fights AIDS

Courtney Gooch and Rory Simms
Broadway Cares/Equity Fights AIDS helps men, women, and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance.
This rebrand is inspired by the history of Playbills and theatre.
Broadway Cares logo
Broadway Cares vintage playbills
Broadway Cares Tempo font
It has become a cherished and valued Broadway tradition for cast or crew members to collect donations using red buckets in lobbies after performances.

The rebranded logo references this symbol, combining it with the well known equal sign and the red ribbon symbol of AIDS awareness.
Playbills have always been a memorable souvenir for theater lovers since 1884. Though today's Playbills look much different, this rebrand pays tribute to the design history of vintage Playbills, drawing inspiration from the dynamic black and white images.
Tempo is a 1930 geometric sans serif typeface designed by the Ludlow Typograph company. It was commonly used in advertisements, newspapers, and ephemera, such as Playbills. Tempo Medium was specifically used on Playbill’s first major redesign during the 1950s to the early 1960s.
Broadway Cares exterior
Broadway Cares office
Broadway Cares wayfinding
Broadway Cares photo op
Broadway Cares Playbill Easter Bonnet Competition
Broadway Cares Playbill Broadway Backwards
Broadway Cares Playbill Red Bucket Follies
Broadway Cares tickets
Broadway Cares bucket gif
Broadway Cares shirts
Broadway Cares pinsBroadway Cares mugs
Broadway Cares totesBroadway Cares hat